[net.women] The "Women want light beer" fallacy

rcd@opus.UUCP (Dick Dunn) (05/31/85)

I've posted an article in net.wines which might be of interest to this
group--1231@opus.  The American brewing industry seems very taken with the
idea that women like very light beer and so they can use this as an excuse
to brew ever-thinner/lighter/weaker-tasting (read: CHEAPER) beers.

This is a stupid "women are dainty creatures" stereotype as far as I'm
concerned, and in fact I've seen a number of cases in recent years where
women who "don't really like beer" get a chance to taste some beers with
real character for the first time and decide they like it.  In other words,
the truth of the matter for them was just the opposite of the story told by
the major brewers.  Comment?

(I posted separate articles to net.wines and net.women to try to separate a
"misperception of women" discussion from an "insipid beer" discussion.)
-- 
Dick Dunn	{hao,ucbvax,allegra}!nbires!rcd		(303)444-5710 x3086
   ...Nothing left to do but smile, smile, smile.