miller@uwovax.uwo.ca (Greg Miller) (06/23/89)
In article <1989Jun21.200421.9494@mdivax1.uucp>, theriaul@mdivax1.uucp (Roger Theriault) writes: > Revenue Canada keeps Molsons (for example) from placing ads in US magazines ^^^^^ > DIRECTED AT CANADIANS or in US border TV stations Is this term used loosely, ie do you mean discouraged or what, as I have seen numerous commercials for Molsons beer on WKBD-TV, channel 50, Detroit , MI. And the municipalities (well maybe just Metropolitan Toronto) and provincial governments and federal governments all advertize on US radio and TV stations. Greg Miller
brian@jtsv16.UUCP (Brian A. Jarvis) (06/23/89)
In article <2365@uwovax.uwo.ca> miller@uwovax.uwo.ca (Greg Miller) writes: >In article <1989Jun21.200421.9494@mdivax1.uucp>, theriaul@mdivax1.uucp (Roger >Theriault) writes: > >> Revenue Canada keeps Molsons (for example) from placing ads in US magazines > ^^^^^ >> DIRECTED AT CANADIANS or in US border TV stations > >And the municipalities (well maybe just Metropolitan Toronto) >and provincial governments and federal governments all advertize on US >radio and TV stations. > Greg Miller A little while ago, I was watching television when I noticed an advertisement for the Canadian Arthritis Society, followed by an advertisement for the Canadian Hemophiliacs Society and then an AIDS prevention public service announcement sponsered by the Ontario Ministry of Health. Then I clued in; this was *NOT* the CBC I was watching; it was CNN. Since that time, I've taken particular note of distinctly Canadian advertising on this and other US networks. Some of it is made up of tourist ads obviously aimed at Americans planning their vacation (and very good ads too, I thought, from Ontario, B.C. and the Federal Government), but a surprising number were public service messages aimed directly at the Canadian public. Interesting. Just another piece of Cantrivia... Brian A. Jarvis =============================================================================== __ __ Brian A. Jarvis, / ) ...jtsv16!brian / ) J.T.S. Computer Systems Ltd., /--< __ o __. ____ /--/ Downsview, Ontario /___/_/ (_<_(_/|_/ / <_ / ( o My dog, Goof, still says "Hi!" "Lord, defend me from my friends; I can account for my enemies." - D'Hericault ===============================================================================
theriaul@mdivax1.uucp (Roger Theriault) (06/24/89)
In article <2365@uwovax.uwo.ca> miller@uwovax.uwo.ca (Greg Miller) writes: > [you (Roger Theriault) write:] > >> Revenue Canada keeps Molsons (for example) from placing ads in US magazines > ^^^^^ >> DIRECTED AT CANADIANS or in US border TV stations > >Is this term used loosely, ie do you mean discouraged or what, as I have seen >numerous commercials for Molsons beer on WKBD-TV, channel 50, Detroit , MI. > >And the municipalities (well maybe just Metropolitan Toronto) >and provincial governments and federal governments all advertize on US >radio and TV stations. I was certainly using the term loosely. What I meant was that anybody is free to advertise in the U.S. (or anywhere else), but that tax writeoffs for advertising not placed in Canadian magazines (including any Canadian- published mag with enough circulation) or not placed with Canadian broadcasters do not get the same treatment Canadian-placed ads would. I have seen ads on a Washington State TV station that seemed to ONLY be aimed at Vancouver; however, this station is a small border station whose viewing audience is primarily Canadian. I presume they charge much less for air time (most of their programming is low-cost movies, very few series) and still make money. Of course the reduced cost to advertise makes up for the disadvantage of not getting tax savings, and so the advertisers (mostly local Vancouver businesses rather than national contracts) are quite happy. I suspect WKBD is an independent station as well. I don't know too much about Revenue Canada's treatment in regard to this topic, but I do know it is different. Perhaps someone can elaborate on their policies. (Actually, Greg, doesn't Western have a journalism/mass comm program?) Roger Theriault -- Roger Theriault Internet: theriaul@mdivax1.uucp UUCP: uunet!ubc-cs!van-bc!mdivax1!theriaul
soley@moegate.UUCP (Norman S. Soley) (06/26/89)
In article <2365@uwovax.uwo.ca> miller@uwovax.uwo.ca (Greg Miller) writes: >In article <1989Jun21.200421.9494@mdivax1.uucp>, theriaul@mdivax1.uucp (Roger >Theriault) writes: > >> Revenue Canada keeps Molsons (for example) from placing ads in US magazines > ^^^^^ Should actually say, "makes it unattractive from a tax point of view" >> DIRECTED AT CANADIANS or in US border TV stations > >Is this term used loosely, ie do you mean discouraged or what, as I have seen >numerous commercials for Molsons beer on WKBD-TV, channel 50, Detroit , MI. > >And the municipalities (well maybe just Metropolitan Toronto) >and provincial governments and federal governments all advertize on US >radio and TV stations. But these are supposedly aimed at American viewers, Molson's sells a lot of beer to our American neighbours, I don't know how true this is but I've been told that the Molson's plant here on Fleet Street brews exclusively for the US export market and Molson's supplies the Toronto Market out of the Barrie plant. A better example of the kind of thing they're trying to pressure against is companies which do not sell to the US at all advertising on US border stations, a number of Toronto businesses advertise on WUTV from Grand Island, New York because it's cheap. US TV is less regulated than ours so they have an unfair advantage over Canadian stations (WUTV is a good example of this, they have no news, no community affairs programming, and loads of paid programming). -- Norman Soley - The Communications Guy - Ontario Ministry of the Environment soley@moegate.UUCP or if you roll your own: uunet!attcan!ncrcan!moegate!soley The Minister speaks for the Ministry, I speak for myself. Got that! Good. Stay smart, go cool, be happy, it's the only way to get what you want
sl@van-bc.UUCP (Stuart Lynne) (06/28/89)
In article <422@moegate.UUCP> soley@moegate.UUCP (Norman S. Soley) writes: >A better example of the kind of thing they're trying to pressure against is >companies which do not sell to the US at all advertising on US border stations, >a number of Toronto businesses advertise on WUTV from Grand Island, New York >because it's cheap. US TV is less regulated than ours so they have an unfair >advantage over Canadian stations (WUTV is a good example of this, they have >no news, no community affairs programming, and loads of paid programming). On KCTS from Bellingham it's almost rare to see add's that *ARE NOT* directed to Canadian viewers. KCTS runs old syndicated shows, lost of movies etc. There's even a fair amount of BC Government advertising (directed of course to people in BC). Bellingham is a small community about thirty miles south of the border with a population of perhaps 50,000. It makes a lot of sense for KCTS to seek advertising revenue for their much large audience in the lower mainland (say about 2 million). -- Stuart.Lynne@wimsey.bc.ca uunet!van-bc!sl 604-937-7532(voice) 604-939-4768(fax)
manis@faculty.cs.ubc.ca (Vincent Manis) (06/28/89)
In article <155@van-bc.UUCP> sl@.UUCP (Stuart Lynne) writes: >On KCTS from Bellingham it's almost rare to see add's that *ARE NOT* >directed to Canadian viewers. > >KCTS runs old syndicated shows, lost of movies etc. Oops! Stuart gives the call letters wrong. He's speaking of KVOS-12 (KCTS-9 is the Seattle PBS affiliate). KVOS is also the only commercial station in North America running `Doctor Who' (KCTS is one of the few PBS stations which refuses to run it, on the grounds that the program director doesn't like it. But that's another newsgroup). KVOS maintains offices in both Bellingham and Vancouver, and in many ways acts as a Canadian station. On the other hand, it is not regulated by the CRTC, but by the FCC. Its responsibilities about content are American ones, rather than Canadian. Although it was once a CBS affiliate in Bellingham (back when there wasn't much in the way of cable, so KIRO-7 Seattle wasn't the competition) it has long since targeted its audience in the Lower Mainland. If that audience did not exist, KVOS would have a much harder row to hoe. I violently object to any form of censorship (which is how such things as tax advantages are sometimes presented). Still, encouraging Canadian advertisers to use Canadian media strikes me as a reasonable response to the fact that the FCC's regulation is quite a bit looser (if that can be imagined) than the CRTC's. ____________ Vincent Manis | manis@cs.ubc.ca ___ \ _____ The Invisible City of Kitezh | manis@cs.ubc.cdn ____ \ ____ Department of Computer Science | manis%cs.ubc@relay.cs.net ___ /\ ___ University of British Columbia | uunet!ubc-cs!manis __ / \ __ Vancouver, BC, Canada V6T 1W5 | (604) 228-2394 _ / __ \ _ "There is no law that vulgarity and literary excellence cannot ____________ coexist." -- A. Trevor Hodge
sl@van-bc.UUCP (Stuart Lynne) (06/29/89)
In article <2360@ubc-cs.UUCP> manis@faculty.cs.ubc.ca (Vincent Manis) writes: >In article <155@van-bc.UUCP> sl@.UUCP (Stuart Lynne) writes: >>On KCTS from Bellingham it's almost rare to see add's that *ARE NOT* >>directed to Canadian viewers. >> >>KCTS runs old syndicated shows, lost of movies etc. >Oops! Stuart gives the call letters wrong. He's speaking of KVOS-12 >(KCTS-9 is the Seattle PBS affiliate). KVOS is also the only >commercial station in North America running `Doctor Who' (KCTS is one >of the few PBS stations which refuses to run it, on the grounds that >the program director doesn't like it. But that's another newsgroup). Keyboard in mouth syndrome again. Shows how much TV I watch. Yes indeed, KVOS was what I was talking about. KCTS is the PBS station in Seatle (which we do watch quite a bit). -- Stuart.Lynne@wimsey.bc.ca uunet!van-bc!sl 604-937-7532(voice) 604-939-4768(fax)