rb@ccivax.UUCP (rex ballard) (10/04/85)
> > Cripes. Saw the TV ad for the Amiga last night -- someone trying to imitate > > Apple's Mac ads on a low budget. > > > > If I wanted people running off the streets for Amiga, I'd show 5 seconds of > > the graphics demo. THAT'D impress 'em, not this quick 'n dirty excuse for a > > marketing ploy... > > Unfortunately, NTSC video would give the Amiga resoulution about the same quality as a Commodore 64, or an Atari 800, not an effective strategy. Besides, vidio of a tv screen is very difficult to do well. > > I couldn't agree more. Why do computer marketing people treat us like > the idiots like THEY are. What do they think? That we won't understand > computer graphics? > but the LEAST they could do is explain what the computer was meant to do. The ad was tacky, typical of the "Marketing Hype" around this machine (it's good, just 'hyped' too much). Unfortunately, marketing types tend to try to market computers like "Perfume". They just don't know how to express the "Benefits" of a personal computer. > They want to know facts and why its better than brand x. Engineers and MIS directors want to know why 'X' is better than 'Y', My wife can't even figure out what 'Y' does, and she controlls the checkbook. Sell her, and I get a computer, maybe two! > Heck even CAR commercials understand the importance of at > least demoing the product so that people can get a rough idea of what it > does and looks like. > Did you notice the IBM commercial with the various "vehicles" going across the crosswalk? The Amiga was the "Power" car, made to look rediculous, but almost defeating their purpose (Sell IBM's). An even better tactic would have been to so someone "waiting for the IBM" and contrast it to the Amiga's multitasking. The Amiga performance next to an ST isn't that impressive, but the multitasking is.