[net.wines] A Wine Beyond my Budget

chip@t4test.UUCP (Chip Rosenthal) (03/06/84)

From the San Jose Mercury News, Tuesday/March 6:

+------------------------------------------------------------------------------+
|                                                                              |
|  Almaden Introduces New Wine                                                 |
|  ======= ========== === ====                                                 |
|                                                                              |
|  Hoping to reach drinkers who prefer sweet white wines over dry ones,        |
|  Almaden Vineyards of San Jose has introduced Almaden Golden Chablis.        |
|                                                                              |
|  Almaden, a subsidiary of National Distillers, plans to open a               |
|  nine-week, $6 million nationwide advertising campaign on March              |
|  19 to promote the wine, which is described as "fruiter and fuller-          |
|  bodied" than Almaden's best-selling Almaden Mountain White Chablis.         |
|                                                                              |
|  The suggested price on Golden Chablis is $4.85 for a 1.5 milliliter         |
|  [sic] bottle.                                                               |
|       .                                                                      |
|       .                                                                      |
|       .                                                                      |
|                                                                              |
|                                                                              |
+------------------------------------------------------------------------------+

I think Almaden should fire their marketing department.  I can't see how
a mass-market wine will reach the mass market at those prices :-) .

ron@brl-vgr.ARPA (Ron Natalie <ron>) (03/08/84)

I don't know.  I'd probably buy one for the 1.5ml bottle itself.
It ought to be real cute looking.

-Ron