preece@ccvaxa.UUCP (07/11/85)
> There was a rumor on WGN (Ch. 9, Chicago) that new Coke is selling so > badly in the South and Texas that the company may reintroduce old Coke > (without necessarily pulling new Coke off the market). ---------- You all know by now that this rumor turned out to be fact. I confess, I'm sufficiently cynical that I believe this is exactly what they intended all along. They got lots of attention and another product to take just a little more shelf space (the absolute number one most precious resource in supermarkets) and they can run ads saying "Classic Coke was so good that you wouldn't let it die." -- scott preece ihnp4!uiucdcs!ccvaxa!preece
nather@utastro.UUCP (Ed Nather) (07/14/85)
> I confess, > I'm sufficiently cynical that I believe this is exactly what they > intended all along. They got lots of attention and another product > to take just a little more shelf space (the absolute number one most > precious resource in supermarkets) and they can run ads saying "Classic > Coke was so good that you wouldn't let it die." > -- > scott preece Don't ascribe to subtle conniving what simple stupidity explains. I think one analyst put it well: "They have blundered into a commanding market position." -- Ed Nather Astronomy Dept, U of Texas @ Austin {allegra,ihnp4}!{noao,ut-sally}!utastro!nather nather%utastro.UTEXAS@ut-sally.ARPA
gnome@olivee.UUCP (Gary Traveis) (07/15/85)
> > > There was a rumor on WGN (Ch. 9, Chicago) that new Coke is selling so > > badly in the South and Texas that the company may reintroduce old Coke > > (without necessarily pulling new Coke off the market). > ---------- > You all know by now that this rumor turned out to be fact. I confess, > I'm sufficiently cynical that I believe this is exactly what they > intended all along. They got lots of attention and another product > to take just a little more shelf space (the absolute number one most > precious resource in supermarkets) and they can run ads saying "Classic > Coke was so good that you wouldn't let it die." > > -- > scott preece > ihnp4!uiucdcs!ccvaxa!preece When this whole thing started a while ago, a friend of mine in the radio industry (commercial, that is) "predicted" the return of old Coke almost to the day. Psychic? No, he has a friend in the advertising artwork dept at Coke. "You helped bring it back... we're listenning to you..." Yeh, I'll bet.