[net.sport] Marketing Amateurism

tgd@clyde.UUCP (Tom Dennehy) (02/22/84)

Amateurism  was  a  much-discussed  subject  during  the   Winter
Olympics, particularly in regards to the display of trademarks on
uniforms and such.  Are there different standards for each  sport
as to what is and isn't allowed?  Inconsistent behavior abounded.
Submitted for your approval:

   1. The West German hockey team  was  officially  censured  for
   displaying  a  small  Addidas logo on their jersey.  They were
   required to cover the offensive leaves with tape, BUT

   2. The Canadian 4-man bobsled looked like a giant running shoe
   with the trademark of Tiger painted on the side.

   3. The sleazy MTV-inspired striped downhill racing suits  were
   certainly  an advertisement for their manufacturer, especially
   after ABC got up close and personal revealing  who  made  them
   and  how  much  they cost.  What's more, there was a trademark
   clearly visible on the sleeve.

   4.  American  figure  skater  Scott  Hamilton  had  the   same
   trademark on his suit.

   5. Phil and Steve Mahre were the  only  skiiers  I  saw  whose
   turtlenecks  had  something  nondecscript  like "USA" on them.
   Most others carried the Fila logo.

   6. The team jackets for the USA (last bastion of amateurism in
   the  world  :-))  had  "LEVI'S"  displayed  prominently on the
   front.

Two questions from a confirmed cynic.   1)  How  can  Phil  Mahre
support  a  wife and (now) two children while training year-round
as an "amateur" athlete; and 2) who picked up the tab for  skater
Rosalynn  Sumners'  entourage,  including  (but  not  limited to)
friends, family, lovers, a "sports psychologist", and  all  those
others without whom "she couldn't perform up to par"?

Is a little consistency too much to ask?

On a lighter note, a beauty  salon  in  Beverly  Hills  has  been
designated   the   "official   hairdresser  of  the  1984  Summer
Olympics".  Glad they settled that before the last-minute panic.
-----------------------------------------------------------------
Tom Dennehy           AT&T BL Whippany, NJ      {whuxb|clyde}!tgd

chuqui@nsc.UUCP (Chuq Von Rospach) (02/22/84)

On the same subject, Rosalynn Sumners has been (at least in this area) on a
saturation campaign of TV commercials for Campbells soup. How she can
appear on TV commercials during the show she is competing in as an amateur
is beyond me, unless the contract is with her coach and she is simply doing
her a BIG favor (I mean, would you buy Soup from her coach?)


-- 
From the house at Pooh Corner:		Chuq 'Nuke Wobegon' Von Rospach
{fortune,menlo70}!nsc!chuqui		Have you hugged your Pooh today?

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