taylor (04/04/83)
Source: "Ask the Manager", CH38, Boston MA, April 3, 1983
[my comments are in "[]", other info was given]
Market: Boston, 5M people, 2M homes, $240M /yr in advertising.
Homes are considered to be 2.5 people.
[$48 in advertising per person per year]
Sample size: 1300 diaries in each rating month.
[325 homes/week]
34 demographic groups.
Picked by telephone number,
selected exchange, random last 4 digits.
Paided between .50 and $1.00 per day.
Same people so the national ratings using 1200-1400 homes.
mike taylor
decvax!wivax!taylor