[net.tv] Pay TV with pledges -or- Save C Channel!

peterr (05/14/83)

Canadian cable subscribers are being presented with an odd spectacle this
weekend as the "lively arts" pay TV channel C Channel stages a "Survivathon"
which looks for all the world like a PBS pledge drive.
  About a week ago, the channel's bank said they had to come up with between
$3M and $4M or face shutting down at the end of May.  With only 25,000
subscribers nation-wide, they simply aren't making enough money.  Some reasons
for the lack of response to the service are a only-8-hr-a-day schedule and
very little publicity.
  C Channel's response is to switch to a 24-hr schedule and turn off the
scrambler from Friday night (the 13th) to Monday morning (the 16th).  With
this, media attention, and a spattering of one to two minute "subscription
drives", they hope to double their number of subscribers.  The pledges
follow the PBS style exactly, with appeals to support quality programming,
and suggestions that viewers urge their friends to subscribe.  It is quite
bizarre to see such things on a channel for which one normally pays $16 a
month.
  Nevertheless, if you've been even marginally considering subscribing, and
can afford it, I'd suggest you give them a look; they seem to be the best
hope for cultural and innovative pay TV programming and they certainly need
subscribers.  If you just don't think it's worth it, or can't afford it,
you can enjoy the free TV; the schedule seems rather up in the air, but will
likely contain some Chaplin movies that they've scheduled recently.

Anyone know how many subscribers CBS' cultural cable channel had at their
peak?  (They folded last year, after losing $30M)
 
 
 
Re "V":  I agree; the symbolism was so obvious it was occasionally funny,
especially the pseudo-swastika.  I was most disappointed that it turned
out to be a pilot and thus they couldn't come up with a good sci-fi ending
(which WAS hinted at with the comments about reptiles not liking heat).