[net.audio] Single Speaker Demos - The Linn Ad

gregr@tekig1.UUCP (Greg Rogers) (01/12/84)

	I had read some of the articles on listening to speakers in
a demo room where other speakers also reside, but I hadn't realized
the origin of this debate.  While reading through an Audio magazine
yesterday I came upon an ad by Linn Products which asserts;


	"The only valid and fair method of evaluating audio 
	 components involves assessing their performance in
	 circumstances which approach a domestic environment.
	 This implies that only one pair of loudspeakers can
	 be in the room at any time.  The presence of any other
	 transducer, no matter how small, will significantly 
	 degrade the performance of any audio system."

	Now that I realize the famous company behind this hypothesis I 
feel compelled to make a comment.  As far as listening tests go I would 
agree with the first sentence.  (Listening tests are not the only good way 
of evaluating components, however.  They are simply an absolutely 
essential step in their evaluation.  Many problems which will be heard 
later can easily be missed in listening only tests.  But that's another 
topic for another article.)  However, I must disagree with the resulting 
conclusion in the second sentence, and the unsupported claim in the third 
sentence.  The problem here, as in most things in audio, is the word 
significant.  It seems in audio, like no other area that I know, a little 
bit of fact can be streched beyond all reasonableness. 

	Does anyone really believe that the presence of a 1 inch dome 
tweeter in a room will "significantly" alter the sound of another 
loudspeaker?  Their claim is apparently based on idea that the cones of 
other speakers will vibrate within the soundfield and hence absorb 
acoustic energy and alter the apparent frequency response of the system 
under test.  Of course this is true and the effect could even be measured 
given sensitive enough equipment.  This doesn't mean that it could be 
heard however.  Many effects of small magnitude can be measured but never 
heard.  (Many things can be measured but not seen.)  Every object within 
the room, as well as the composition and surfaces of the walls will alter 
the sound by absorbing acoustic energy in a varying frequency selective 
manner.  By the sheer size of the surface area's of furniture, carpets, 
walls, etc. the measurable and audible effects of these other variables 
will swamp out the effects of a few speaker cones.  Oh yes, fill an entire 
wall with speaker cones and some effect will no doubt be audible but not 
from a single pair of speakers, "no matter how small", as claimed in the 
ad. 

	Linn goes on in the ad to say something quite reasonable next
(a good advertising technique no doubt);

	"The best retailers realize .... equipment demands higher
	 standards .... than the familiar wall of speakers on wobbly
	 stands."

There is no doubt about this statement but the reason is more one of proper
placement of the speaker with regard to height and freespace about the
speaker to avoid reflections than due to absorbtion problems.  Of course
they finish by restating their original hypothesis;

	"The best retailers employ only single-speaker demo-rooms."

They should also add -- This prevents the customer from making direct 
comparisons between speakers.  This seems a more likely reason for 
encouraging this practice.  My purpose here is not to pick on Linn for 
any reason other than their ad seems to encourage a dubious practice and
provides a documented excuse for retailers to discourage direct comparisons
between components.  The really significant idea in this ad, I believe, is
in that first sentence.  If you want to know how a speaker will sound at
home, then you had better find a dealer that will let you take his demo
speakers home for a real audition.  This is the only way I have ever
been satisfied in making a purchase.  The real differences between the
retailers demo room and your room are nearly insurmountable.  After all
how many demo rooms have windows and how many home listening rooms don't?
How tall is your ceiling compared to the demo room?  How large are the 
rooms?  How many demo rooms have a fireplace, overstuffed couch, deep
pyle carpet, ad infinitum?  And you're worried about another speaker in
the demo room?  Only if it's also playing at the same time!

Still trying for REAL performance,
					Greg Rogers
					Tektronix