[net.audio] Expanded Nakamichi Product Line

wmartin@brl-tgr.ARPA (Will Martin ) (05/22/84)

Since most net.audio readers seem interested in Nakamichi products, I
submit the following information, from a story in a trade publication,
"Audio Times", the May 84 issue:

NAKAMICHI PLANS ELECTRONICS WITH THRESHOLD CIRCUIT

Torrance, CA -- Nakamichi will soon field a line of audio electronics
components designed in conjunction with US manufacturer Threshold Corp
of Sacramento, CA.

Prototypes of the first units will be on display at next month's Summer
Consumer Electronics Show in Chicago, where delivery dates will be
announced. ....a line of power amplifiers, preamps, and receivers is planned.

The agreement with Threshold is the second joint venture announced by
Nakamichi within the last two months. In early March, the company announced
it would develop and market professional audio products in conjunction
with BGW Systems of Hawthorne, CA.

The agreement with Threshold licenses Nakamichi to use the US company's
patented Stasis amplifier circuitry. ...the circuitry will be incorporated
into a product line that targets a broader market than does the Threshold line.

...US manufacturing is under investigation. ...the company has no intention
of pursuing growth through expanded distribution, and it can't expect its
limited dealer network to dramatically increase cassette deck sales, so
growth must come from expansion into other product categories.

[Paragraph here mentions earlier Nak effort in the 70's to sell audio
electronics, which was dropped.]

Under the terms of the BGW joint venture, BGW will provide experience in
design, development, and marketing of professional, commercial, and
musical instrument products, as well as some manufacturing. Nakamichi
will provide R&D funding, tape recording technology, and volume
manufacturing. The first project calls for BGW to market Nakamichi's
professional digital audio processor model DMP100 to studio and
broadcast dealers.
***End of article***

Will