[net.audio] Equipment pricing

greg@olivej.UUCP (Greg Paley) (06/23/84)

Having returned from a trip to Europe (Italy, Germany, Switzerland &
England), I was appalled by the difference in stereo equipment
pricing there and here.  A Thorens 160 Super table sells (using
current dollar to English Pound, D-Mark, or Swiss Franc) for
approximately $200 list-price, depending on the country (the
variations between European & UK prices are relatively slight).
The same table here sells for $395.  A Thorens 147 sells there for
approximately $300.  Here it costs $525.  These are all list
prices, subject to discounts there as they are here (which are,
if anything, easier to find there in the case of Thorens).

This might be somewhat easier to take if it seemed to work the same
way in the other direction.  However, the new AR turntable,
which costs $300 (armless) here costs the same in England and
Germany.  Hafler gear is somewhat more expensive there, but
not by a factor nearly as high as that applied to European
equipment sold here.  Furthermore, much Japanese equipment
sold in Europe is significantly less expensive than here:
the Dynavector 23R cartridge sells for under $200 there.

One possible explanation that I can see is that, at least in
the case of Thorens, prices were set for the American market
three or four  years ago, when the dollar was quite low and
these prices have remained even though the dollar has climbed
considerably against the Swiss Franc.

Does anybody have any particular insights into the policies
involved?

	- Greg Paley