[net.rec.photo] What is Nikon up to?

ark@alice.UUCP (Andrew Koenig) (05/31/85)

The latest issue of Popular Photography carried coverage of the
PMA trade show.  A casual scan revealed NOT ONE SINGLE NEW PRODUCT
FROM NIKON.  It looks like they're either (a) quietly getting all
their ducks in a row for some new whiz-bang product announcement, or
(b) quietly going out of business.  Anyone know which?

dberg@noscvax.UUCP (David I. Berg) (06/04/85)

> The latest issue of Popular Photography carried coverage of the
> PMA trade show.  A casual scan revealed NOT ONE SINGLE NEW PRODUCT
> FROM NIKON.  It looks like they're either (a) quietly getting all
> their ducks in a row for some new whiz-bang product announcement, or
> (b) quietly going out of business.  Anyone know which?

I had heard about three years ago that Nikon was not in the best of economic
shape beacuse they refused to "keep up with the Jonses" in the low-priced
"pop" camera market.  As a result their primary target market was becoming
saturated and they were not developing any new markets.  Now, I can under-
stand them wanting to keep their image as "a cut above the rest", but
when the trade off is being cut off from the rest, they are cutting off
their nose to spite their face.

I don't know if this is their true present situation or not?  Their latest
offering (the FA) seems to be a very attractive camera, with competition
only from Olympus (so far).  If they are in trouble, this may be enough
to keep them afloat.
-- 

David I. Berg (dberg)
ARINC Research Corporation
San Diego, CA

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jer@peora.UUCP (J. Eric Roskos) (06/06/85)

> I had heard about three years ago that Nikon was not in the best of economic
> shape beacuse they refused to "keep up with the Jonses" ...

Nikon seems not to have kept up with the development of "high tech" cameras,
which might be part of the problem.  Back when I bought my new camera, I had
been using a Nikon F for many years, and thus had a (natural) bias for
Nikon; but shortly before I decided to buy a new Nikon, I happened to notice
an article on Canon's use of microprocessors somewhere, and thus started
looking at the Canons too.  Eventually this changed my opinion, and I came
to believe Nikon might be too conservative in their use of new technology.

Now, I earnestly hope my saying this won't start a "flame war" in here, of
all places.  I will certainly agree with any Nikon advocates who feel that
Nikon's conservative approach does have definite advantages; I also talked to
Canon owners who complained that Canon changed designs so radically that
they were left "stranded" with a camera for which few accessories existed,
something Nikon has avoided by their more conservative approach to change.

Thus, I can see that in many ways, Nikon may be taking a very good approach.
At the same time, I suspect that the perception I had is not that uncommon
in the marketplace; this may be partly why.  [In fact, maybe Nikon is
"retooling" now to move into the new technology?  I find it hard to believe
that a company as successful and well-established would be likely just to
vanish quietly.]  I think it would probably help Nikon if they were to
come out with some new cameras that were NOT the "low priced 'pop' cameras"
mentioned in the referenced article (and which I have read are themselves
experiencing a big slowdown in sales), but which did use the newer technology.
The electronic cameras are just tools, and as such have advantages and
disadvantages over the manual ones; but it would seem better to provide
a larger tool set than a smaller one.
-- 
Full-Name:  J. Eric Roskos
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hofbauer@utcsri.UUCP (John Hofbauer) (06/07/85)

As a longtime Nikon owner I'm quite pleased by their conservatism.
While Canon obsoleted several lens mounts in rapid succession in
the early '70s Nikon very carefully engineered the AI mount so
that virtually all old lenses could be upgraded for minimal cost.

Furthermore, the Nikon FA as electronically advanced as any camera
on the market. I personally don't care much for whizbang cameras.
It's only a tool, as good or bad as the person wielding it. As far
as I'm concerned there have only been two significant advances in
camera design in the last 50 years: interchangable lenses and
thru-the-lens metering. Anything else I can live without.

I'm not surprised by Nikon's recent lack of activity. They have
the most complete line of lenses of all the major camera makers
and there are no obvious holes that need plugging. Most of their
recent new offerings have been in the wide-angle to medium 
telephoto zoom lens category which is the current hot area of
photo marketing. Nikon is taking a well-deserved rest while
the others are furiously running to catch up.

				John Hofbauer

ark@alice.UUCP (Andrew Koenig) (06/09/85)

As a long-time Nikon owner (since 1965!), I am also pleased
by their conservatism.  I'm worried, though, that they
may be in the process of being squeezed out by Minolta and Canon.

jer@peora.UUCP (J. Eric Roskos) (06/11/85)

>Nikon is taking a well-deserved rest while the others are furiously running
>to catch up.

Ha! Ha!  You must not get the same TV commercials there we get here... Nikon
just started a massive advertising campaign on our local TV stations...
advertising what?  Their new just-like-Canon's mass-market point-and-shoot
camera.
-- 
Full-Name:  J. Eric Roskos
UUCP:       ..!{decvax,ucbvax,ihnp4}!vax135!petsd!peora!jer
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