[net.rec.photo] A lesson to be learned from early photo history?

coop@rdin.UUCP (Robert Cooper) (10/04/85)

I've  always  been  fascinated  by  the   development   of   different
technologies.  As  I  watch  the  current  computer environment change
(e.g., 8 bit to 32 bit, Unix and PC Dos, no res to low res to high res
graphics,  etc.)  I  like to study the changes that were made in early
19th century photographic technology to look  for  similarity  between
how the current computer technology is developing and how photographic
technology developed. For example, what will  be  the  future  of  new
programming  languages?  Why  and  how  will  this new language become
popular? Who can say? If we  look  at  photography's  development,  we
might  have  a  better understanding of the process.  The most popular
photographic  system  in  use  today  (for  the  most   part)   is   a
negative/positive   process,   yet   for  the  first  20-25  years  of
photography, the most popular process was  a  direct  positive  system
(i.e.,  no  negative  is  created).  Why  that  change  happened is an
interesting story and there just might be a lesson to be learned  from
it.

In 1839, the world was amazed to learn that  the  age-old  problem  of
capturing an image on a prepared surface was solved by not one but two
different methods. The public was fascinated by the  implications  and
possible  uses  of  this  new  science.  What were these two competing
methods and why did one become  so  popular  so  quickly?   The  first
method to be announced was in Paris, by Louis Daguerre. His method was
to use a silver-coated metal  plate,  sensitized  with  iodine  fumes.
After  exposing a prepared plate to light, he developed the plate with
its latent image with fumes of mercury to  reveal  a  unique  positive
image.  In  England,  Henry  Fox  Talbot,  upon  hearing of Daguerre's
discovery, rushed to announce the results of  his  work  of  the  past
couple  of years. He had discovered that by soaking fine writing paper
in sodium chloride and then silver nitrate, exposing the treated paper
to light, and then processing the paper in pyrogallic acid, a negative
image was created, which could then be used to print on a second sheet
of  similarly-treated  paper  to  get  a  positive image. Both methods
benefited from the intense public interest, especially with  suggested
improvement  to  their  processes. The most important of these was the
use of hyposulfite of soda to help fix the images.

Like everything else, Daguerre's Daguerreotype and  Talbot's  Calotype
had their strong points and weak points. The Daguerreotype's strongest
feature was its almost unbelievably strong, sharp, detailed image.  In
fact,  there aren't many films available today that have a finer grain
structure. The Calotype's image was much  softer,  due  to  the  light
diffusing  fibers  in  the  paper  negative.  The Calotype's strongest
feature was its separate negative which allowed for unlimited positive
copies.  A  Daguerreotype  is  a  unique image. If you wanted a second
copy, you had to take another Daguerreotype of it. The Daguerreotype's
image  was  very  easily damaged, so it had to be protected by a glass
cover in a miniature case or  frame.  The  Daguerreotype  also  had  a
higher  material  cost,  its  silver-coated  plate  being expensive to
manufacture. The Calotype, being a paper product,  didn't  have  these
limitations. Since it seems the two methods are fairly evenly matched,
why was one method almost universally  practiced  from  1839  to  1860
while  the  other  remained  in the background till about 1860 when it
finally developed into the major photographic product?

If I were to pick any one reason, I would say it was 'marketing'  that
guaranteed the almost 20-year popularity of the Daguerreotype over the
negative/positive processes. Fox Talbot believed he  was  entitled  to
earning  from  his  invention,  and  he  secured patent protection and
started selling licenses in England, France and  America.  During  the
1840's  he  and  his  licensees sought to popularize the basic process
under the name Talbotype and fought to maintain patent control of  the
negative-positive  with  lengthy  court  proceedings. Daguerre, on the
other hand, went a different route. After discussion with  the  French
Academy of Science, he gave his process free to the world, after being
assured of a life pension from the French government.  Within weeks of
the  announcement,  Daguerreotypes were being made in all the capitals
in Europe and in America. A new industry and art form had been born.


In  another   posting,   I   hope   to   explore   the   reasons   the
negative/positive   process   finally  overtook  the  direct  positive
process.

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Robert Cooper                                  Resource Dynamics Inc.
{philabs|delftcc}!rdin!coop                    150 East 58th Street
                                               New York, NY 10155
                                               (212) 486-9150